Why does the news media want Google and Facebook to pay?

Google and facebook

The government is looking to make Big Tech majors Google, Meta, Microsoft, Apple, Twitter, and Amazon pay. Indian newspapers and digital news publishers share of the revenue for using their original content. Following a stance already adopted in Australia and to some degree within the European Union. The move is being mooted through regulatory interventions. Which may happen as part of revisions to the existing IT laws.

The market power of digital advertising is currently being exercised by the Big Tech majors. Which places Indian media companies at a position of disadvantage, is an issue that is seriously being examined in the context of new legislegislationrules. The first official statement by the Indian government on plans to make the global internet giants pay for using news/information. Which is generated by independent news and publishing outlets.

The global digital and social media platforms have gained immensely from the rapid spread of the internet and smartphones.

The global digital and social media platforms have gained immensely from the rapid spread of the internet and smartphones. They managed to grab advertising revenues as well as viewership. Newspapers and digital news publishers say that this growth has been fuelled by the original content created. And paid for by them, among other factors. The government feels that the growth of social media and tech platforms has resulted in consolidating market power. Only with a handful of Big Tech companies, leaving many of the original content creators at a disadvantage. In India, the matter has been raised by the Digital News Publishers Association (DNPA). The Indian Newspaper Society (INS) has coached the Fairplay watchdog Competition Commission of India (CCI) against Google. Accusing the company of abusing of dominant position in news aggregation to impose unfair conditions on news publishers.

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